Project Name:

Perlib - brand

Overview:

Perlib is a wealth management consultancy specializing in PER (price-to-earnings ratio), life insurance and real estate investments. Evolving in a highly competitive market, and in order to stand out from the crowd in the face of their rapid growth objectives, we carried out a persona workshop, a brand platform, a verbal platform and a rebranding (universe and logo), to give them the keys to a strong, remarkable identity rich in history.